February 28, 2012

Stuart GlogoffTucson, AZ — The world is full of networked individuals using networked information. That was at the heart of discussing the impact of social media and social networks on American culture and the race track industry. Stuart Glogoff, senior consultant of the Office of Instruction and Assessment at the University of Arizona, led the discussion in the Race Track Marketing & Media Relations class.

Particular attention was given to social marketing, targeted ads, and utilizing resources such as Facebook that take advantage of social context advertising. In addition, the advantages of using Twitter, LinkedIn and YouTube to extend your brand’s reach were discussed. New ideas from the industry illustrated ways to move the industry forward with the networked world.